Car rally and seminar in Beaune

A corporate seminar in Beaune is the ideal opportunity to combine work, relaxation and discovery of one of the jewels of French heritage: the Route des Grands Crus de Bourgogne. By organizing a car rally on this legendary route, you offer your employees a unique experience, combining team spirit, cultural immersion and gastronomic wonder. This type of rally can be carried out with employees' personal cars and as a team to promote coherence and joint work.

What is the Route des Grands Crus?
The Route des Grands Crus of Burgundy stretches for approximately 60 kilometers, connecting Dijon to Santenay via Beaune. Nicknamed the “Champs-Élysées of Burgundy” this road crosses world-famous vineyards, such as those of Gevrey-Chambertin, Vosne-Romanée, Meursault, and Puligny-Montrachet. These terroirs produce some of the most prestigious wines in the world, listed as UNESCO World Heritage Sites. A unique site for a fun activity during a corporate seminar in Dijon.
Why choose this route for a car rally?
The rally on the Route des Grands Crus is a fun and cultural activity that can bring your teams together while discovering the riches of the region. Between picturesque villages, castles and wine estates and unique landscapes, each stage can be a pretext for themes linked to the company seminar.



Step 1: Itinerary Planning
To get the most out of this experience, it’s important to plan an itinerary that fits your colleagues’ pace. Here are some must-see stops:
- Beaune – The perfect starting point, with a visit to the Hospices de Beaune to delve into the history of the region.
- Pommard – Discover this village famous for its robust red wines.
- Meursault – Enjoy the elegance of its white wines and the architecture of its estates.
- Chassagne-Montrachet – A perfect stopover to explore the great wines of the Côte de Beaune.
Step 2: Creating challenges to strengthen cohesion
Each stage of the rally can include activities such as:
- Quizzes on wines and local heritage
- Treasure hunts in wine villages
- Blind tastings in cellars
- Photo tests to capture the most beautiful panoramas
These challenges stimulate team spirit and create a friendly atmosphere throughout the day.

The Immersive Experience of Villages and Vineyards
Discovering Burgundy villages
The rally is a unique opportunity to introduce your colleagues to the charming villages of the Côte-d'Or, where every street and every stone tells the story of centuries-old winemaking know-how. The small Romanesque churches, period wash houses and houses with colourful roofs typical of Burgundy immerse participants in a warm and authentic atmosphere.
Visit of the estates and tastings
Many wine estates open their doors to visitors, offering tastings accompanied by explanations on the grape varieties, winemaking techniques and the history of the grands crus. A perfect stopover to awaken the senses and create memorable memories. Be careful with alcohol consumption if you want to do a wine tasting during a company seminar and more particularly during a rally. As a reminder, a tasting does not call for consumption (the wine is normally spat out...) but it is good to take precautions if some employees do not respect the recommendations. We invite you to consult our article on alcohol and seminars HERE.
The Automobile Rally as a Team-Building Tool
Strengthening bonds between employees
A car rally on the Route des Grands Crus is much more than a simple excursion. It is a team-building activity that encourages collaboration, communication and initiative. Each team can be composed of a driver, a co-driver and "navigators" responsible for guiding using a map or a GPS application, thus creating a collective dynamic. The challenges proposed throughout the course are likely to stimulate the creativity of the participants and strengthen their motivation. Far from the usual work environment, your employees will have the opportunity to take on different challenges together, whether it is navigation or various puzzles.
Logistics and Organization: Points not to be overlooked
Safety and comfort
It is essential to ensure the safety of all participants. Choose comfortable vehicles that are suitable for the journey, and make sure that each driver has a valid license and valid insurance.
Reservations and authorizations
Certain stages, such as cellar visits or tastings, require reservations in advance. In addition, find out about possible traffic restrictions to organize a smooth rally.
Conclusion: a unique experience for your seminar in Beaune
Organizing a car rally along the Route des Grands Crus is an original and unifying idea to boost your seminar in Beaune. By combining heritage discovery, tastings of prestigious wines and team-building activities, you offer your employees an immersive experience that will remain etched in their memory. So, prepare your itinerary, book your visits, and set off on an adventure on this legendary road, where every turn reveals a treasure of Burgundy. Your seminar in Beaune will thus take on both a professional and cultural dimension, strengthening team spirit while celebrating the French art of living.